2015年12月11日 星期五

Lori Greiner - QVC.com

Entrepreneurial Trait  - Proactive



A female American entrepreneur known as “The Queen of QVC”, Lori Greiner was born on 9 December 1969 in Chicago, Illinois. She had invented over 450 products and owned 120 United States and international patents. In 1998, she became the host of "Clever & Unique Creations Show".  Lori was also a famous cast member of a reality entrepreneurial business TV show called Shark Tank in 2012. After she joined this TV program, she got a nickname “The Warm Blooded Shark”. She had a major in Communication from Loyola University Chicago.


The entrepreneurial skill that can relate to Lori Greiner is proactive. According to Oxford Dictionary, proactive means an individual or management controlling a position by making things happen rather than waiting for things to occur and then reacting to them. Another explanation  to define proactive is an individual with a prototypical proactive personality identify probabilities and exploit on them, show initiative, take action, and process until substantial change occurs (Crant, 2000, p. 439). Therefore, an entrepreneur must instill proactive character to generate more new ways as a preparation for the future changes and then bring beneficial to him or her on their own business.

Lori owned a copyright of an earrings box after she succeeded created it. To expand her business, she borrowed money from other sources to design a sample product. As a result of her exertion, the earring products made a considerable income after 18 months. Without waiting new things to happen, she always shows her proactive character to make her career become more develop. For instance, she is not only clever in designing new products like jewelries and cosmetic stuffs, she also constantly adding new features in a large range to make sure her business become more attractive and establish. Her non-stop efforts to make more opportunities exist in her business have made a good consequence toward her career. Therefore, Lori has passion to bring people live in a situation which is full of happiness, so her aspiration of design different products that aim to make people life become more easier are appeared widely. To make a conclusion, Lori always find new ways to keep her business alive instead of aiting for a situation to occur.

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